Ford must rethink its brand

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Facing a booming and hyper-competitive market for electric vehicles

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Ford Motor Co (F.N) needs to reshape its brand for the world's largest car market

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We're going to have to rethink what the Ford brand

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Ford-brand sales were down in China in the first quarter

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along with sales and market share for other established

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Farley, who had just returned from a trip

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The differentiation really comes down to technology and services

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The have so much overcapacity in the two-door crossover

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That's why they're going big on Europe

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Lets Talk About Some Story

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