Tesla is 2023’s most valuable auto brand

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Elon Musk's Tesla has jumped two places, going ahead of Mercedes-Benz and Toyota

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to become the world’s most valuable automobile brand, now valued at US$ 66.2 billion

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This revelation comes from the latest edition of ‘Auto 100

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the annual comprehensive study on the most valuable and strongest automobile brands

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tesla has accelerated to the front of the pack

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with its brand value surging by 44 percent

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This makes it the world’s most valuable automobile brand for the first time

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The Tesla brand is now worth more than five times its pre-pandemic value

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Commenting on Tesla taking the numero uno brand position

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